Creating a Call Campaign
Step-by-step guide to setting up and launching an outbound or inbound AI call campaign on Fonify.
Creating a Call Campaign
A call campaign is how you put your AI assistant to work. You select an assistant, choose your contacts, configure the schedule, and launch. Fonify handles the dialing, conversation, and result logging automatically.
Campaign Types
Outbound Campaign
Your AI assistant dials contacts from a list. Use for sales prospecting, appointment reminders, surveys, and follow-ups.
Inbound Campaign
Assign a phone number so your assistant answers incoming calls. Ideal for customer support, booking lines, and after-hours coverage.
Creating an Outbound Campaign
Before you begin, ensure you have an AI assistant, a connected phone number, a contact list, and sufficient credits.
From the sidebar, click Campaigns and then Create Campaign. Select Outbound as the campaign type.
Enter a descriptive name (e.g., "March Lead Follow-Up" or "Appointment Reminders Q1"). This name appears in your campaign list and analytics.
Choose the AI assistant that will handle calls for this campaign. The assistant's personality, voice, language, and knowledge base are all used during conversations.
Tip
Test your assistant with a manual call before assigning it to a large campaign. This ensures the conversation flow, tone, and knowledge responses meet your expectations.
Select which connected phone number the assistant will use for caller ID. This is the number contacts will see when they receive the call.
Upload a CSV file or select an existing contact group. Each contact must have a valid phone number. See Preparing a Contact List for formatting requirements.
Set when calls should be placed:
- Start date and time: When the campaign begins dialing
- End date (optional): Automatic cutoff date
- Calling hours: Define the daily time window (e.g., 09:00-18:00)
- Timezone: Select the timezone for your calling window
- Concurrency: How many simultaneous calls to run
Respect local regulations on calling hours. In Turkey, automated calls are restricted outside of 09:00-20:00 on weekdays.
Configure retry attempts (0-5), interval between retries, and which outcomes trigger a retry. Review all settings on the summary screen, then click Launch Campaign or Save as Draft.
Creating an Inbound Campaign
From the Create Campaign dialog, choose Inbound. Name the campaign and select the assistant.
Bind an available phone number to this inbound campaign. All calls to this number will be routed to the selected assistant.
Define when the assistant should answer calls. Outside these hours, callers hear a configurable voicemail message or get redirected.
Click Activate to start receiving calls immediately.
Inbound campaigns remain active until you explicitly pause or stop them. They do not have an end date by default.